Vitaminwater is NOT a healthy beverage – duh!
Coca-Cola is defending itself from a lawsuit alleging that they have misrepresented their vitaminwater product as a “healthy” beverage. Interestingly, their defense is the statement that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
While their advertising and marketing has no doubt played into the “water + vitamins = healthy” assumption of the average consumer, anyone who looks at the nutritional label (it only take a few seconds and a minimal effort) can see that a bottle of vitaminwater contains around 125 calories and a whopping 33 grams of sugar.
What else would you expect from a company whose entire product line revolves around the shoveling of sugared water down our throats?
John Robbins at Huffington Post has asked: “How many people with weight problems have consumed products like vitaminwater in the mistaken belief that the product was nutritionally positive and carried no caloric consequences? How many have thought that consuming vitaminwater was a smart choice from a weight-loss perspective?”
The answer is: Who cares?
If you are watching calories or interested in controlling your weight, read the damn labels before you stuff it in your mouth. Don’t expect corporations to be truthful and forthcoming or hold your hand when it comes to making dietary choices. Don’t believe advertising hype, do your own research, and be responsible for the things you put into your own body.
It is not Coca-Cola’s fault that some people are either too stupid or lazy to read the labels.